After announcing changes to App Tracking Transparency in Europe, Apple has now unveiled a simplified App Store commission structure for developers in the region. Here are the details.
Apple recently announced eight changes to the App Tracking Transparency feature in Europe, following an investigation by a German antitrust regulator. The move comes a little more than a year after Apple announced sweeping changes to the App Store in the EU, introducing an elaborate set of rules you can read more about here . Finally, Apple’s newly announced changes also expand eligibility to operate alternative app marketplaces or distribute apps via the web.
Under this new model, Apple will charge a commission on the sale of digital goods and services. The new terms also eliminate the initial acquisition fee and store services fee. Apple is also announcing new terms for App Store commission rates, alternative app payments, and apps distributed through alternative marketplaces or the web. Apple notes that web distribution, which is currently only available in the EU, lacks the ongoing oversight provided by a marketplace operator, potentially allowing bad actors to “operate for a long time, harming users, before anyone catches it.
The Core Technology Fee, a per-install fee for developers that achieve extraordinary scale, will be replaced by the Core Technology Commission, a simple 5 percent commission on digital transactions in apps distributed outside the App Store. As a result, Apple says it will continue to require all apps distributed via alternative channels to go through its Notarization process.
