The prestigious television Emmy Awards began this weekend, with the winners announced for Creative Arts categories. The Primetime award ceremony is coming up on September 14th, which will include the big categories like Best Drama and Best Comedy.
The latter streamers’ totals will probably overtake Apple after all the Primetime Emmys are announced, but Apple will hold a respectable third place. Apple is expected to dominate in comedy, but lose out to the likes of The Pitt in drama. We’ll find out next Monday.
So far, though, Apple will be very happy with the recognition it has gotten, with Apple TV leading the weekend with a record 20 wins. A lot of that success is attributable to the breakout comedy Widows Bay , which earned 8 wins, and is now looking likely to sweep up all the top prizes in the comedy categories. So far, for the 2026 Emmys, Apple has 20 wins followed by HBO Max with 16 and Netflix with 13.
That’s 19 across Apple TV titles; Apple also counts a win for the company’s “I’m Not Remarkable” commercial in its headline total of 20:
Outstanding Production Design for a Narrative Program (Half-Hour) Outstanding Production Design for a Narrative Contemporary Program (One Hour or More)
Apple TV went into the season with a record 89 Emmy nominations for itself, and we’ll see how many more wins it can convert during the Primetime Emmy’s ceremony on September 14. It is all just another indicator of how much industry critics like Apple’s programming overall.
