Can you believe it’s new iPhone week already?
The company is set to unveil the foldable iPhone Ultra and new iPhone 18 Pro and iPhone 18 Pro Max, among other new hardware products. Do more with your Apple products Apple AirTag 2 | Add Find My tracking to keys, bags, bikes, more AirPods 4 | Apple’s newest wireless headphones AirPods Pro 3 | Apple’s best wireless headphones Beats USB-A to USB-C Cable | The official CarPlay cable Wireless CarPlay Adapter | No more plugging in required Withings Body Comp | Best smart scale for Apple Health The interesting new color for the Pro phones this year is rumored to be a dark cherry red finish. As a cosmic orange admirer, I can’t say I’ve had the same excitement for the burgundy hue, as rumored. However, this AI-generated mock video ad shows off how good it could actually look. Also, AI video generation is getting really good. Extra kudos for the creator clearly labeling the mock video ad as AI-generated and not trying to pass it off as a leak. It’s a fun creation, and I hope the new color looks just as good in the real world.
Apple’s “Rise and Surprise” event is just a few days away on Wednesday, September 9, at 10 am PT.

