Apple today held an impromptu 50th anniversary celebration at its Grand Central store, featuring renowned artist Alicia Keys. This is the first of many that’ll take place around the world, and Apple Grand Central was just the kickoff! I had the honor of getting to attend the performance, and I’ll be sharing all of my photos here.
Event Context
Apple CEO Tim Cook was in attendance, as well as hardware SVP John Ternus, marketing SVP Greg Joswiak, and retail SVP Deirdre O’Brien.
My favorite Apple accessory recommendations:













![Here's Alicia Keys at Apple Grand Central for 50th anniversary experience [Gallery]](https://thehindu.click/wp-content/uploads/2026/07/141246_3a0cf3a458adb1fb-1024x512.webp)