Four Counterpoint Research reports published this week reveal drops in smartphone sales and shipments in India, Latin America, Europe, and China. Here are the reports.
four reports published by Counterpoint Research this week help show just how much memory shortages and rising prices are affecting demand across the globe While the slowdown in smartphone sales and shipments is not a recent phenomenon. The iPhone 17e continued to build momentum during Q2 following its launch in late March, while legacy models sustained steady demand. Smartphone shipments in Europe dropped 10% year-over-year in the second quarter, reaching a three-year low, according to a report published yesterday . Moving on to a report on smartphone sales in China during the first 30 weeks of 2026, Counterpoint said the market contracted 8.6% year over year, “with the decline returning to double digits after the 618 shopping festival amid seasonal weakness and continued memory cost inflation. Apple shipments increased 5% YoY. This performance was driven by the brand’s decision to absorb the price hike, alongside consistent demand for the iPhone 17 Pro Max.
The firm added that Apple entered its “seasonal slowdown” in July ahead of the launch of its new iPhone lineup, expected next month, while “a meaningful portion of demand” had already been pulled forward around the 618 shopping festival.
