Apple will launch the iPhone 18 Pro soon, and a new report indicates its price might not be as high as several analysts have suggested. Here are the details.
iPhone 18 Pro could get modest $100 price increase following similar moves by Samsung, Google
That’s just for the base model. The company has been watching how Samsung and Google respond to higher component costs. Given the severity of the memory crunch, that would be a fairly modest bump and suggest Apple is absorbing some of the added costs itself. The company has already warned of pressure on gross margins this quarter — a sign it’s not passing on all of its growing expenses.
Apple will unveil its flagship iPhone 18 Pro very soon , with the September event likely to be announced in the next week. While there’s a lot we already know about iPhone 18 Pro, including rumored camera upgrades , design updates , and more —pricing remains a big question mark. Based on rising component costs for memory, storage, and a new camera system, analysts have predicted iPhone 18 Pro pricing that starts at $1,299 or $1,399. Both raised prices on their latest phones by about $100. Matching that would put the iPhone 18 Pro at $1,199, up about 9%.
