Perhaps most notably, the changes include bringing back the iconic dedicated Genius Bars.
Apple is preparing “major changes” to its retail stores, according to a new report from Bloomberg .
The Avenue bay for online pickups will be constructed entirely from wood. The upper half will feature a subtle Apple logo, while the lower portion will contain secure drawers for storing pickup orders. A table in front will give employees a place to manage the handoff process. The design resembles the Genius Bars of the past but with an all-wood look. There will be two counter heights for accessibility, while the wall behind the bar will include storage drawers and large posters highlighting new products.
The third change is a return to “dedicated Genius Bars,” Gurman says. Apple moved away from the Genius Bar design in favor of the “Genius Grove” more than a decade ago. The dedicated Today at Apple bay will include a large display, as well as secure drawers where instructors can store devices.
