In an investor note seen by 9to5Mac, analyst Jeff Pu noted that while this week’s iPhone price hike was better than feared, the iPhone Duo is still likely to drive demand for the cycle, as early consumer interest appears strong. Here are the details.
Apple’s $100 price hike for the new iPhone 18 Pro models came in below market expectations, which had pegged it at the $200–250 range, according to GF Securities’ Jeff Pu.
For 2H26, we expect the iPhone 18 family to be supported by iPhone Duo (~7m units), while we see uncertainty around demand for iPhone 18 Pro/Pro Max and the impact on margin. Consumer interest in iPhone Duo appears strong, driven by Apple’s first major form-factor innovation in years and a differentiated large-screen experience, thus we view iPhone Duo as a key demand driver for the iPhone 18 family and see post-launch order lead time and supply-chain build revisions as key indicators to watch.
