The cumulative gain was 2,275% – or a total return of 2,736% when accounting for dividend payments also. Bloomberg carries a piece noting the astonishing gains made by Apple stockholders during the time when Tim Cook was CEO.
But my stance is that John Ternus shouldn’t for one moment worry about whether Apple will emulate this degree of financial success under his leadership – and there are two reasons for this. Ternus shouldn’t ask himself what either Jobs or Cook would have done. He should instead run Apple in the way that he thinks is most likely to see the successful development of the best possible products, and the evolution of the best company culture and values for long-term success.
Cook inherited a company with a market capitalization of less than $350 billion and built the maker of iPhones and Mac computers into a diverse $4.6 trillion business that also sells watches, AirPods and financial services […] During his time as CEO, the shares climbed a whopping 2,736% on a total-return basis.

