Apple is assessing the future of Apple Fitness+, according to a new Bloomberg report. The company has reportedly laid off a “handful of employees” working on the service, a move viewed as just the beginning of bigger changes still to come.
Last November, Gurman reported that the future of Apple Fitness+ was “under review. And that is starting now. Leadership of the service shifted to services boss Eddy Cue and health boss Sumbul Desai. Gurman speculates that Apple will eventually integrate Fitness+ into the revamped Health app . I think he’s spot on with this. What about you? Let us know down in the comments. My favorite Apple Watch links:
Apple Fitness+ , however, is not “on the chopping block,” at least as of right now: I don’t believe, as of this second, that the service is on the chopping block, but given the considerable costs, ever-present demand for new content and subscriber churn rates, it’s an easy place for Apple to look to make cuts. Cue has reportedly pressed Apple to “move faster and be more competitive” in health and fitness.
