Just weeks after announcing price increases for Apple Music, Apple today announced that Apple TV is also getting more expensive. The company confirmed to 9to5Mac that the price of Apple TV is increasing from $12.99 to $14.99 per month.
The Individual tier of Apple One is also getting more expensive. F1 streaming is included in the normal Apple TV subscription price at no additional cost. Last October, it announced a deal to become the exclusive Formula 1 broadcast partner in the US.
Apple has expanded Apple TV’s lineup significantly over the last year. Earlier this year, Apple also added Major League Soccer streaming to Apple TV at no additional cost. Previously, MLS access was behind a separate MLS Season Pass paywall.
Prices for other Apple One plans are unchanged. When Apple increased the price of Apple Music last month, it also raised the Apple One Family and Apple One Premier plans, but not the Individual plan. The company did not raise the price of the annual plan or Apple One bundles at that time.
Apple last increased the price of Apple TV in August 2025 , raising it from $9.99 per month to $12.99 per month.
Apple says existing subscribers will be notified of the price increase about a month before they are charged the new price. The higher prices go into effect today for new subscribers.
