Apple has officially announced its next product event, where it will unveil the iPhone 18 Pro lineup and its first foldable iPhone. The event will take place on September 9 at 10 am, PT.
The tagline reads “Surprise and shine,” and the invitation features a glowing Apple logo with a sun shining through.
This year, a standard iPhone model isn’t expected to be part of Apple’s fall lineup. Instead, this year’s upgrades will focus on new display, camera, and connectivity technology. Rumors point to three main upgrades : a variable-aperture Main camera, a smaller Dynamic Island, and Apple’s C2 cellular modem.
Apple is reportedly splitting its annual iPhone launch , with iPhone 18, iPhone 18e, and iPhone Air 2 following in spring 2027. The iPhone 18 Pro and iPhone 18 Pro Max are expected to retain the same general designs and display sizes as their predecessors. We do expect AirPods 5, although AirPods Pro with Visual Intelligence are expected next year at the soonest. Apple also recently announced new Mac mini and Mac Studio desktop hardware set for release on September 22.
Rumored to be called iPhone Ultra , the device is expected to use a book-style design with an outer display measuring between 5.3 and 5.5 inches and an inner display measuring between 7.6 and 7.8 inches. The foldable iPhone is rumored to feature a titanium frame, an ultra-thin design, and a virtually crease-free display.
